Similarweb agent skills for Claude Code, Cursor and RevampKey

5 ready-made playbooks that teach an AI agent how to do real Similarweb work: which tools to call, what to check first, and when to stop and ask you.

Download RevampKey, free I have it: connect Similarweb

Connect Similarweb once and all 5 skills install themselves and stay up to date. Mac, Windows and Linux.

All 5 Similarweb skills

Each skill is one job. You ask in plain words and the agent loads the skill that matches, then follows its steps.

Start hereRead-only22 Similarweb tools

Use Similarweb with AI, safely and accurately

Shows how to scope a Similarweb question, pick the right family of data tools, and handle empty results and plan limits. Everything it runs is read-only, and it asks before any change.

Use it when

You have just connected Similarweb and want to know where to start
A Similarweb answer came back empty or looks wrong
You want traffic data without flooding the chat with large tables

Tools it uses

get-websites-traffic-and-engagement
get-websites-website-rank
get-websites-traffic-sources
get-websites-referrals-agg
get-websites-ppc-spend
get-website-analysis-ad-networks-agg
get-websites-similar-sites-agg
get-websites-demographics-agg
get-websites-traffic-by-demographics-agg
get-websites-geography-agg
get-websites-audience-interests-agg
get-websites-audience-overlap-agg
get-websites-deduplicated-audience
get-pages-leading-folders-agg
get-pages-popular-pages-agg
get-website-content-subdomains-agg
get-website-content-technologies-agg
get-segments-traffic-and-engagement
get-segments-traffic-sources
get-websites-top-sites-by-category-agg
get-app-engagement-installs-penetration
get-app-app-store-rank

Example

How much traffic did shopify.com get in the US last quarter, and where did it come from?

For shopify.com in the United States, the last three full months averaged about 14.2 million monthly visits (estimated). Organic search was the largest source at roughly 38% of visits, followed by direct at about 29%. These are modelled estimates, so treat the rounded figures as directional.

Use in RevampKeyRead the full skill →

Read-only7 Similarweb tools

Research who a website's audience is, with AI

Builds a sourced picture of a site's visitors (age, gender, country, interests, overlap and unique reach) and states how confident that picture is. It only reads data and never changes your account.

Use it when

You want to know the age and gender mix of a competitor's visitors
You need to know whether two sites share the same audience
You are asked how many unique people reach a domain, not just how many visits

Tools it uses

get-websites-traffic-and-engagement
get-websites-demographics-agg
get-websites-traffic-by-demographics-agg
get-websites-geography-agg
get-websites-audience-interests-agg
get-websites-audience-overlap-agg
get-websites-deduplicated-audience

Example

Who visits example-shop.com? Give me the age and country mix for the last 3 months and how confident you are in it.

Audience for example-shop.com, last 3 months, worldwide. Base: about 4.2M monthly visits, so the sample is strong. Who: 58% of visits come from ages 25–34, a clear skew against the broader internet population. Where: the United States accounts for 41% of visits, the UK for 12%. Interests: the audience also visits fashion and home décor sites. Confidence: high, because the base is large and the skew held across both months. Not established: whether these visitors buy, which panel data cannot show.

Use in RevampKeyRead the full skill →

Read-only7 Similarweb tools

Analyse a website's channel mix with AI

Breaks a site's visitors into search, referral, social, paid and direct channels, then explains how dependent the site is on each. It reads the shares against the size of the traffic and asks before changing anything.

Use it when

You want to know how much a site relies on search or social traffic
You are comparing a competitor's paid spend against its visitor share
You suspect a site depends on one referrer or one ad network

Tools it uses

get-websites-traffic-sources
get-websites-traffic-and-engagement
get-websites-referrals-agg
get-websites-ppc-spend
get-website-analysis-ad-networks-agg
get-segments-traffic-sources
get-websites-similar-sites-agg

Example

Where does example-store.com's traffic come from, and how dependent is it on paid?

example-store.com gets about 180,000 visits a month in the UK. Search brings roughly 38% and direct about 27%. Paid is about 14%, with estimated spend in the low thousands of pounds, so the paid share looks modest for the cost. One referrer, a large deals site, supplies most of the referral share, which is a partnership dependency worth checking. Period and device are noted; this is one month, so treat it as a snapshot.

Use in RevampKeyRead the full skill →

Read-only4 Similarweb tools

Benchmark a site against its competitors

Compares one website with its competitors on traffic, engagement, rank and momentum over the same country and period, and states what is and is not comparable. Read-only; it asks before changing any account settings.

Use it when

You want to know whether your site is bigger or smaller than its main rivals
You need a competitor table with traffic, duration and rank for a review or deck
You are checking whether a competitor is gaining or losing share

Tools it uses

get-websites-similar-sites-agg
get-websites-traffic-and-engagement
get-websites-website-rank
get-websites-traffic-sources

Example

How does example-shop.com compare to its three main competitors in the US over the last month, and who is gaining ground?

Example-shop.com had about 12.4M visits in the US last month, roughly 1.8 times the next competitor at 6.9M. It leads on visits and trails on visit duration, at 2:10 against a peer median near 3:00, which suggests reach over depth. Against the prior month it is up 6%, while the largest rival is down 4%, so its share of visits across the four sites rose from 48% to 52%. One competitor returned no data for the US and is listed separately.

Use in RevampKeyRead the full skill →

Read-only2 Similarweb tools

Check a mobile app's market position with AI

Assesses an app's install penetration and store rank against its peers, separating real momentum from short-term noise. Read-only; it asks before changing anything.

Use it when

You want to know if an app is gaining or losing ground in its category
You need to compare install reach against two or three competitor apps
You are reviewing a store ranking spike and want to know if it is lasting

Tools it uses

get-app-app-store-rank
get-app-engagement-installs-penetration

Example

Is our app gaining on the two competitors we track in the US? Show reach and rank over the last quarter.

Your app's install penetration rose from about 4% to about 5% of the US market over the quarter, while the two peers were roughly flat. Its store rank improved, but most of the gain came in one week tied to a featured placement, so the lasting signal is the penetration growth. Confidence is medium because the rank data has gaps in the second month.

Use in RevampKeyRead the full skill →

Get all 5 without copying a file

RevampKey adds the skills when you connect Similarweb, updates them for you and removes them when you disconnect.

Download RevampKey

How Similarweb skills work

Connect Similarweb
The Similarweb MCP server gives the agent its tools.
Ask in plain words
“Who visits example-shop.com? Give me the age and country mix for the last 3 months and how confident you are in it.” Each SKILL.md says when it applies, so only the one that fits is loaded.
Approve any change
The agent calls the tools in order, checks its work, and shows you any change before it makes it.

How to install Similarweb skills

In RevampKey the skills install themselves when you connect Similarweb. In other tools each skill is one folder with a SKILL.md file, and you also need the Similarweb MCP server connected there.

About 1 minute · nothing to copy

Download RevampKey for Mac, Windows or Linux and sign in.
Open Connectors and connect Similarweb. All 5 skills come with it and stay up to date; they go away when you remove the connector.
Ask in plain language, for example “Who visits example-shop.com? Give me the age and country mix for the last 3 months and how confident you are in it.”
Download RevampKeyConnect Similarweb · 1 click
Get RevampKey to connect Similarweb
RevampKey is a free desktop app for Mac, Windows and Linux. Install it, sign in, and Similarweb is one click away with its skills already attached.
Download RevampKey
Not now? Use the skills in your current tool
for s in essentials audience-profile-research channel-mix-analysis competitor-traffic-benchmark mobile-app-market-check; do curl -fsSL --create-dirs -o .claude/skills/similarweb-$s/SKILL.md https://revampkey.com/marketplace/similarweb/skills/$s/SKILL.md done
Other tools

Into this project’s .claude/skills folder

Connect the Similarweb MCP server in Claude Code.

Run this in your project folder to add all 5 skills:

for s in essentials audience-profile-research channel-mix-analysis competitor-traffic-benchmark mobile-app-market-check; do
  curl -fsSL --create-dirs -o .claude/skills/similarweb-$s/SKILL.md https://revampkey.com/marketplace/similarweb/skills/$s/SKILL.md
done

Ask in plain language, for example “Who visits example-shop.com? Give me the age and country mix for the last 3 months and how confident you are in it.”

Into the shared .agents/skills folder

Connect the Similarweb MCP server in Cursor.

Run this in your project folder to add all 5 skills:

for s in essentials audience-profile-research channel-mix-analysis competitor-traffic-benchmark mobile-app-market-check; do
  curl -fsSL --create-dirs -o .agents/skills/similarweb-$s/SKILL.md https://revampkey.com/marketplace/similarweb/skills/$s/SKILL.md
done

Ask in plain language, for example “Who visits example-shop.com? Give me the age and country mix for the last 3 months and how confident you are in it.”

Into the shared .agents/skills folder

Connect the Similarweb MCP server in Codex.

Run this in your project folder to add all 5 skills:

for s in essentials audience-profile-research channel-mix-analysis competitor-traffic-benchmark mobile-app-market-check; do
  curl -fsSL --create-dirs -o .agents/skills/similarweb-$s/SKILL.md https://revampkey.com/marketplace/similarweb/skills/$s/SKILL.md
done

Ask in plain language, for example “Who visits example-shop.com? Give me the age and country mix for the last 3 months and how confident you are in it.”

Into the shared .agents/skills folder

Connect the Similarweb MCP server in VS Code.

Run this in your project folder to add all 5 skills:

for s in essentials audience-profile-research channel-mix-analysis competitor-traffic-benchmark mobile-app-market-check; do
  curl -fsSL --create-dirs -o .agents/skills/similarweb-$s/SKILL.md https://revampkey.com/marketplace/similarweb/skills/$s/SKILL.md
done

Ask in plain language, for example “Who visits example-shop.com? Give me the age and country mix for the last 3 months and how confident you are in it.”

RevampKey or copy the files?

In RevampKey

One click when you connect Similarweb
Updated for you when a skill improves
Removed when you disconnect
The MCP server is set up for you
800+ other connectors, same way

Download free

Copy into your project

One command per project
Run it again to get updates
You connect the Similarweb MCP server yourself
Works in Claude Code, Cursor, Codex and VS Code

See the command

Similarweb skills FAQ

What is a Similarweb agent skill?

A SKILL.md file: a short playbook an AI agent loads when your request matches it. Each Similarweb skill describes one job, which Similarweb tools to use in which order, what to check first and when to stop and ask you.

Do the Similarweb skills change anything on their own?

5 of the 5 only read. The others tell the agent to show you the change and wait for a yes before it creates, edits or deletes anything in Similarweb.

Which tools can use these skills?

Any agent that reads the open Agent Skills format: Claude Code, Cursor, Codex, VS Code with Copilot and RevampKey. In RevampKey they are attached when you connect Similarweb; elsewhere you copy the folders into your project or skills directory.

Do I need the Similarweb MCP server too?

Yes. The skills tell the agent how to do the work; the Similarweb MCP server gives it the tools to do it. The Similarweb MCP setup guide covers every client.

Put Similarweb’s best workflows in your agent

Download RevampKey, connect Similarweb and ask your first question in about a minute.

Download RevampKey Connect Similarweb · 1 click

All 5 Similarweb skills

Use Similarweb with AI, safely and accurately

Use it when

Tools it uses

Research who a website's audience is, with AI

Use it when

Tools it uses

Analyse a website's channel mix with AI

Use it when

Tools it uses

Benchmark a site against its competitors

Use it when

Tools it uses

Check a mobile app's market position with AI

Use it when

Tools it uses

Get all 5 without copying a file

How Similarweb skills work

How to install Similarweb skills

RevampKey or copy the files?

In RevampKey

Copy into your project

Similarweb skills FAQ

Put Similarweb’s best workflows in your agent

Skills for related tools