Use Helena by Enrich Labs from Claude, safely
Guides Claude through connecting Helena to your brand, framing marketing requests clearly, and reviewing any change to budgets, campaigns or publishing before it is approved. It asks for your explicit yes before changing anything.
Use it when
- You have just connected Helena by Enrich Labs and want to know how to start.
- Helena's suggested budget or publishing change needs checking before you approve it.
- Sign-in to Enrich Labs keeps failing from Claude's connector settings.
Tools it uses
send_turn
Using Helena, summarise our paid social performance for last month and propose budget changes, but don't apply anything yet.
Confirmed brand: Northwind Outdoors, channels: Meta and Google Ads, period 1 to 31 March. Helena found the Meta spend at 4,200 against 6,000 for Google, with cost per lead 18 percent higher on Meta. Proposed: move 800 from Meta prospecting to Google search for two weeks. Nothing has been applied; reply yes to apply this exact plan.